Misnomer
Who We Are
Under the leadership of choreographer and artistic entrepreneur Chris Elam, Misnomer creates experimental, unexpected, and powerful ways for artists and audiences to create and find meaning together.
Whether creating and collaborating with dance, theater, visual and musical artists at Misnomer.org, or developing transformative engagement platforms like GoSeeDo.org and BookAFlashMob.com, Misnomer moves people through the arts.
Reviews
“A true original… Mr. Elam is one of the most individualistic of modern dance voices today”
– John Rockwell, The New York Times
“Absurd and poignant… wonderfully strange and unpredictable choreography.”
– Brian Seibert, The New Yorker
“Chris Elam’s Misnomer Dance Theater hit town with a force I haven’t seen since the early days of Mark Morris.”
– Elizabeth Zimmer, The Village Voice

Artistic Director, Chris Elam
Chris Elam, Founder of Misnomer.org, GoSeeDo.org, BookAFlashMob.com and SwiftfootProductions.com, is a critically-acclaimed choreographer and arts technology entrepreneur.
Chris Elam’s choreography for Misnomer has toured to over 350 theaters in fourteen countries, and has been expressed through numerous of artistic collaborations, including projects with Bjork, Sundance, Apple and the Danish Dance Theatre.
A passionate advocate for the effective use of technology for audience engagement in the arts, Elam initiated the development of the GoSeeDo arts booking platform, which has provided jobs for over 20,000 artists, and is a frequent speaker on the subject at many of the country’s foremost arts, business and technology conferences, including Fortune Magazine‘s Brainstorm: TECH, the Carnegie Mellon’s’ Technology in the Arts conference and TEDx. On behalf of this work, Elam has successfully secure and stewarded competitive grant awards from top foundations, including The Rockefeller Foundation, Andrew W. Mellon Foundation, and The Doris Duke Foundation.
In addition to his own choreography, Elam’s dance successes include securing contracts and producing dance, theatre and music events for over 500 major companies, including over 10% of the Fortune 500.


Misnomer Spotlights & News
Bjork collaborates with Misnomer
The New York Times names Misnomer in its’ TOP TEN PERFORMANCES of the year
Watch Misnomer’s TEDx performance and talk
Sundance features Misnomer with a mini-documentary about our creative process
Misnomer performs and Chris Elam speaks at FORTUNE Tech conference
Apple produces a mini-documentary about Misnomer’s collaboration with Tronic
Business Week features Misnomer’s artistic work with motion capture.
The New York Times writes a full-page feature on Misnomer
Crain’s New York Business features Misnomer’s innovative corporate performances, workshops & talks

Flash Mobs
Considering hiring a flash mob for a company, marketing or personal event?
Visit BookAFlashMob.com or call 855-461-1664 to speak with our award-winning flash mob experts about how to hire a flash mob with our worldwide team of professional flash mob choreographers, dancers and producers.
Non-Profit Arts
As a nonprofit service, all proceeds go to producing unique, artistic surprises, creating new opportunities with over 20,000 artists worldwide.
